From the second-to-last footnote of chapter 11 in “The Selfish Gene”:
“Keith Henson has coined the name ‘memeoids’ for ‘victims that have been taken over by a meme to the extent that their own survival becomes inconsequential…You see lots of these people on the evening news from such places as Belfast for Beirut'”
Hopefully Anonymous has earlier referred to “memetic capture”, though he has never used that term. I wonder why the meme of “memeoid” has been so unsuccessful relative to the meme of “meme”.